Tuesday, November 17, 2009

Christmas Viral Marketing Video

Let’s face it, marketing has we have known it will soon be a forgotten art. Within the next five years, we will see the transition of advertising taken from text on a page to scripts on the TV to viral efforts destined to bring customers to your Web site and create brand recognition. It’s a proven fact commercials on NBC, who are celebrating NBC Green Week this week, and other networks are allotted times to get up off the couch and accomplish something time in most homes. You know, pee breaks!

To win business these days, you have to have a powerful social media presence. If you really want to win business, you need something that goes viral. The Great Office War is a perfect example of a video that has gone viral. Unfortunately, it wasn’t my idea, which is sad because there are Nerf guns all over the office I work in. It’s nothing to come under attack by a foam bullet at our office, so it would have been a perfect video to go viral to get our company noticed.

Last Christmas, Office Max was the winner in the Christmas viral marketing campaign with ElfYourself. Their Web site went crazy after they give it the ability to place your face on an elf and make it dance around. It’s really the simple ideas that are the best, but coming up with those simple ideas seems hard these days in a post-modern sort of way. Dancing computer images were nothing new—remember the creepy dancing baby?

So the challenge was given to my team today to come up with the next big viral marketing campaign. No pressure there! Where do you even begin? Plus Christmas is just over five weeks away. Talk about limited production time!

This is one of the joys of being a technical writer. You always get other stuff thrown at you—stuff you didn’t prepare for in school and must learn on the job. It does keep things interesting.

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